Ekornes is a Norwegian furniture company that designs and manufactures reclining armchairs and sofas. You might have seen it marketed under the Stressless brand name.

As a brand, Ekornes understands that it’s not enough to sell extremely comfortable, chic furniture — the brand has to help people adopt a stress-free lifestyle. That’s why Ekornes wanted to create its lifestyle blog, the aptly-titled “World’s Most Comfortable Blog.”

Featuring content about style, fashion, Norwegian life and physical wellness, the blog reflects Ekornes’s sleek Norwegian style as well as its stress-free ethos.

I started working on the Ekornes account while I was a content writer and strategist at the Tombras Group. I worked with my team at Tombras to come up with blog ideas and create a content calendar.

Afterward, I conducted research and drafted the blog content. We used the blog’s content to produce social media buzz and boost the Norwegian furniture company’s brand awareness in North America.

 
 
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“Dress Out Your Home for Hygge”

Blog post

"When the temperature starts to drop, it’s time to start dressing out your home for hygge! For those unfamiliar with the Danish word hygge, it’s loosely translated as ‘coziness,’ but it connotes much more.

Here are some tips for producing hygge in your home!”

 
 

“Why Giving Feels So Good”

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Blog Post

“You’ve probably heard it’s better to give than to receive, but likely you’re unaware of what’s going on in your brain when you present a gift to someone.

Remember the warm feeling that came over you the last time you handed a wrapped box to a friend or family member? There’s a scientific explanation for why giving to others makes you feel so good, and there’s even evidence to show that giving can help you live a longer, healthier life.”

 
 

“Balancing Working Remotely with Living Happily”

Blog Post

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“Technology and wide access to affordable broadband Internet have made it possible for many of us to work from home a few times a week. Others can pursue remote positions with companies around the world!

Unfortunately, when you start telecommuting, it’s easy to fall into an ‘always-on’ mindset. With work emails flooding your personal devices and your “office” just steps away, the boundary between your professional and personal worlds can start to blur. Establishing clear boundaries between your work and your home life is essential for your productivity and work-life balance.”

 
 

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