PerfectServe is a SaaS company that makes a care team collaboration platform for physician practices, hospitals and hospital systems. The PerfectServe app lets physicians, nurses and other members of the care team communicate with one another efficiently without exposing protected health information.
The solution is HIPAA compliant, and about one in ten physicians in the United States use it.
At PerfectServe, I created a new content strategy that built a strong inbound marketing foundation with engaging blog posts, infographics, web pages, landing pages, advertisements, pay-per-click campaigns, videos, email nurture streams, social media content, trade show collateral and more.
These pieces of content helped establish PerfectServe and its employees as thought leaders in the healthcare IT space.
“Where’s My Nurse?”
ghostwritten blog post
“As a new parent, there’s nothing scarier than being in your daughter’s hospital room when an alarm goes off and you can’t find her nurse.
But that’s exactly what happened to me.
My daughter — only a few days old — was fighting for her life in a neonatal intensive care unit, and I was in the hall, trying to find her nurse.”
How to Identify and Address Physician Burnout
blog post
“Across virtually every sector, professional burnout is quickly becoming an urgent issue for employers. Burnout is particularly common in fields like social work, teaching and medicine.
Physicians report higher burnout rates than almost any other profession, and studies show it’s getting worse.”
Four Simple Steps for Reducing Third-Party Service Costs
Ghostwritten blog post
“In the age of near-constant mergers and acquisitions, health systems are taking on tremendous costs in the form of third-party — or purchased — services.
When a hospital or health system acquires a private practice, it inherits all of that practice’s contracted purchased services, including IT and telecom, clinical services, security, maintenance and more.”
