perfectserve — healthcare it
Based in Knoxville, TN, PerfectServe is a B2B SaaS company that develops and sells the most comprehensive healthcare collaboration software in the industry.
At PerfectServe, I created a new content strategy that built a strong inbound marketing foundation with engaging blog posts, infographics, web pages, landing pages, advertisements, pay-per-click campaigns, videos, email nurture streams, social media content, trade show collateral and more.
EKORNES — LUXURY NORWEGIAN FURNITURE
Content is king. And all brands are publishers.
Ekornes created its lifestyle blog, the aptly titled “World’s Most Comfortable Blog,” to feature content that reflects the Norwegian company’s culture. I contributed pieces to the blog that covered style, fashion, the Norwegian lifestyle and physical wellness.
FREIGHTLINER — COMMERCIAL TRUCKS
The product launch of the Freightliner New Cascade was my first major project as a content writer and strategist at the Tombras Group.
Freightliner and Tombras worked together closely to launch this new, one-of-a-kind commercial vehicle.
I wrote copy for the Freightliner website as well as the New Cascadia’s glossy brochures.
SELECTRUCKS — USED COMMERCIAL TRUCKS
Brands must have — and live by — values.
SelecTrucks, a Daimler Trucks North America company and Tombras Group client, is the leader in pre-owned commercial truck sales.
I drafted copy for the redesigned SelecTrucks website and wrote SelecTruck’s brand manifesto video to capture the essence of the brand.
GATLINBURG — TRAVEL
Great Smoky Mountains National Park covers more than 522,000 acres and receives more than 11 million visitors every year. For many of those visitors, Gatlinburg, a small mountain city right outside of the National Park, is a picture-perfect vacation destination.
As a client of the Tombras Group, Gatlinburg wanted new SEO content for its website, and I wrote several travel itineraries to help visitors plan their time in the mountains.
Randy boyd for governor — politics
In 2007, I had the pleasure of working with Randy Boyd on his gubernatorial bid. I spoke with him and did extensive research on him to write the content for his campaign’s website for the Tombras Group.
